Friday, June 19, 2009

Canadian Content: Calgary Winter Classic Game Good PR Move for NHL

With the recent news broken by ESPN that the NHL is going to host a double-header on New Year’s Day, 2010, I let out a sigh of relief. The news that the league was planning a second Winter Classic game in Calgary, to be played against a rival Canadian team (my guess: Vancouver Canucks) proves that the NHL front office is, in fact, aware that the country exists.

Inside hockey’s First Nation, there is an increasing sense of paranoia that the league no longer cares about the fans that care the most about it. With the recent setback facing Jim Balsillie’s efforts to shanghai the Phoenix Coyotes, Canadian hockey fans needed a moral victory. They needed evidence that the league hadn’t forgotten about them in their tunnel vision to force the game upon Southern Americans.

The NHL’s playing a Winter Classic game in Calgary is exactly the right move at this point in time. While Calgary’s McMahon Stadium isn’t as historic as Wrigley Field or sexy as Fenway Park, it is important that the League make some concessions to keep their Canadian fans content.

Because of the NHL revenue sharing program, fans in Toronto, Montreal, Calgary, Vancouver, and yes, even Edmonton, essentially pay the salaries of Coyotes, Panthers, Thrashers and Predators. Without the success of the strongest franchises, the weakest would not be able to operate, let alone compete. Ironically, it is the money of the Canadian fans that guarantees that Gary Bettman can continue to coddle his albatross franchises south of the Mason-Dixon Line.

With that in mind, hockey lovers in the Great White North are beside themselves at the perceived vehemence with which the League’s decision-makers are resisting the efforts of Jim Balsillie to lure another team to the game’s birthplace. The League’s seemingly quixotic desire to force the Coyotes upon the people of Glendale and Phoenix in the face of a virtual gold mine in Southern Ontario leaves a sour taste in the mouths of many north of the 49th Parallel.

Citizens of Winnipeg and Quebec City are wondering where this commitment to existing franchises was earlier in Bettman’s reign of terror… er… tenure. They rightly point out that both cities make more viable hockey markets than any place where ice never naturally occurs.

The cat-and-mouse game between Balsillie and Bettman seems far from over, with court documents filed this past week requesting a looser timeframe for the sale and relocation of the Coyotes. This battle is only going to get uglier as the summer progresses, but the NHL needs to be careful – they are fighting a shrewd opponent who has been labeled as The People’s Champion in the hearts and minds of Canadian fans. Furthermore, the longtime fans are leery over what they see to be the “Americanization” of a game they see nothing wrong with.

But with this recent nod to the hockey fans of Canada in the form of bestowing Calgary an installation of the Winter Classic, the NHL proves that they are very capable of waging their own marketing campaign for our affectation.

It is understandable that the league doesn’t want to set a precedent of being pushed around by every billionaire who feels entitled by to have a franchise as his plaything. In their Balsillie battles, they just need to be sure not to alienate the Canadian hockey fan.

Thursday, June 18, 2009

Class coming out their ass!

The Detroit Red Wings are the classiest team in the NHL. Just ask them. They are so overflowing with class, in fact, that they have some to spare. And they want to share it with the Pittsburgh Penguins! How classy of them!

When Sidney Crosby and his fellow Stanley Cup Champions were busy committing the unimaginable act of celebrating their 1st Stanley Cup since 1992, the veteran Red Wings were quick to point out just how un-classy the Penguins are.

As Kris Draper stated: “Nick (Lidstrom) was waiting and waiting and (Sidney) Crosby didn’t come over to shake his hand. That’s ridiculous, especially as their captain, and make sure you write that I said that.”

Now, as we all understand, Draper is a 4-time Cup winner, so he knows all about the ins and outs of proper celebration etiquette. He was probably just recalling back to last year’s victory when the Red Wings shook the hands of their vanquished opponents before they even dared to touch Lord Stanley’s Mug. If we took a stop-watch to each team’s celebration, we would surely see that the Detroit players respected their opponent so much, that they hurried over to the hand-shake line before the celebration. If only I had a stop-watch.

What’s this? A STOP-WATCH! How convenient. Now, so as to not be unreasonable, we’ll give them some time to enjoy their victory before they grace the loser Penguins at centre ice with their collective winning presence. Ready? Set? CELEBRATE!

From the final whistle to the first handshake, the ever considerate Red Wings celebrated for a mere 2 minutes and 10 seconds.

Now, let’s see how long the rude and provincial Penguins celebrated for. Judging by Draper’s comments, I could probably use a sundial to measure this celebration, but for accuracy’s sake, I’ll stick with the stop-watch.

Hmmm. I must have blacked out during at least 75% of their celebration, because by my measurements indicate that they celebrated for 2 minutes and 15 seconds. Well, either way – those are the 5 unclassiest seconds in the history of time.

As Henrik Zetterberg points out, it’s important for the captain to lead his team into the handshakes, as a symbolic gesture of respect. "I think that's one thing you should do. I don't know why he didn't do it, it's disrespectful."

Absolutely – this is why 21-year-olds lack the leadership to be captain in this league. They certainly don’t follow the example of veteran captains like Lidstrom. Let’s rewind to last year’s handshakes. Of course he will be the 1st Red Wing to congratulate the Penguins on their being the most recent team to fall to Detroit in the finals; what a privilege!

Uh oh. It seems my argument about how classy the Red Wings are is falling apart. Lidstrom did not lead the Wings into the handshake following their Cup-clinching victory in 2008.

Certainly Pavel Datsuyk, the reigning 3-time Lady Byng winner - the trophy awarded to none other than the classiest player in the league - has some tips in the press on how the Penguins could be better winners next time: no comment. It's strange for a player as gentlemanly as Datsuyk to not admonish the Penguins on their faux-pas.

What about the snubbed Lidstrom? He can help Crosby out with some correcting words, no doubt! “Sidney was probably caught up in the emotions and everything," said Lidstrom. He also speculated that Crosby would learn from his mistake. Not nearly stern enough for such a slight as the one Crosby granted him after this year’s Game 7.

It seems that, after all these etiquette lessons, the Penguins WERE following in the Red Wings’ ultra-classy footsteps, rather than being the snot-nosed poor sports that Draper and Zetterberg accused them of being.

The Red Wings have shown that they know all about being classy winners, but maybe it's time they learn something about being gracious losers.

***all quotes from the Associated Press.